Name Please. NAME Please if You Write on The Net.
Written by Robert Bacal | 
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| Writer's Cramp - General |
It's an ultimate strangeness. In my role of curator (collector and filtering of content for our online libraries), a good 30-40% of the time I cannot easily find the name of the author on blog posts, which tells me that the author is not being well served if the goal is exposure, brand development or recognition. I don't understand it.
STICK YOUR NAME at the top of each blog post. Set the software to do that and if you can't, put a byline at the top.
Why? Because people are not going to scroll down, or check other pages to find out who you are. They just aren't that in to you. You want credit? Recognition? Glory? Sales? Respect? NAME PLEASE
And, your name MEANS your name, not a nickname. Bozo727 may be a great humorous nickname to use online, but it's a no go on blogs and websites. Bobby65128 equally so.
I'm Robert Bacal and I'm proud of it. I want you to know me. Don't you feel the same about yourself?
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Social Media Peril
MicroThoughts
The biggest peril facing social media users and businesses has to do with trust. Anyone can be anybody they choose in social media since there are no even close to adequate methods to verify identities. The peril lies with users who, after interacting with someone they think they know, will believe they know them well enough to trust them as if they had known them for a long time. It's a dangerous situation on many levels, and I wish social media proponents would start educating people as to the dangers. Even if a person is who they say, we have no idea of the vested interests and agendas, and that's one reason to verify anything important heard via social media.
No Social Media Experts
There's no such thing as a social media expert. Anyone who claims that is lying, so hide your wallet. First, it's all changing almost daily for anyone to be on top of all of it. Second, there are literally hundreds of social media platforms, and nobody is conversant with all of them. Third, it's still all too new. Fourth, there's lots of opinions around, but very little good data to support the opinions. There are people who know a lot about one thing (like Twitter), or a little about a lot of things, but nobody knows a lot about a lot of things in social media. Yet!
Alice
In the sixties "You could get anything you want (at Alice's Restaurant). Things change. Now, in the age of social media, you can BE anybody you want, and if that's not a huge shift, what is?
Usexploitation
Mashable no-no
In response to a Mashable article about how Starbucks supposedly used social media to bring one million people into their stores in a day:
This is just terrible "journalism". First, the giveaways brought the people in. Second, we have no idea how many people came for the freebies hearing on it from Twitter or not. Third, They could have pulled people into their stores with this promotion in any of a number of ways. This is not a social media success, anymore than having sandwich board guys outside of each store would constitute a success for loitering.
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