Web/Blog Tools

You’re a small business. You want a website or blog that stands out from the crowd by being original and useful, and that showcases what you have to offer. What, no budget? Worse yet, no skills with coding? Worstest! No graphic design skills.

I’ve been there, almost. I can’t justify spending thousands of dollars for a web or blog developer, and even though I DO have the skills to design my own websites and have successfully done so (10 and counting), I just don’t have stellar design and graphic skills, let alone the time to do it without help. Besides, I’ve done it too often it’s not fun.

A Solution:

My solution was to take a look, and then use a rather amazing program called Artisteer. It allows you to create custom blogs for WordPress, Joomla and other blog platforms and also allows building websites. The entire process is point and click, no coding needed, and if you couple their technology with some semblance of good taste, you can develop YOUR site to reflect YOUR business.

You start by choosing one of the built in templates that appeals, and you can do no custom changes, or change almost anything. Don’t like the colors? Cycle through various color schemes at the touch of a button.

Want to include a graphic in the header? Not a problem. If you are doing a blog, you can set it up with only one column, two or three columns. Menus are all done for you and updated for blogs (it gets a bit trickier if you are doing websites).

It’s a rather extraordinary program, and one I’ve used to revamp a number of my sites.

Our Customer Service Zone blog was created using Artisteer, and this blog will soon be redone as soon as I can find a few spare hours (it’s that fast).

Our entire social media site – Socialmediabust.com, (the site you are on right now0 including both the website and the blog were done with Aristeer, and as you can see, it has a common look and feel across both blog and webpages.

Any limitations on these sites are from my own limitations as a graphic designer!

Cautions:

Now, a little reality check. If you have no technical ability at all with websites, you will have a problem. You still need to know how to upload the files the program creates, and how to work with them. It’s all basic stuff that anyone who works with Internet sites will know, but inexperienced business folks may have difficulties. After all, though, if you want an Internet presence you need to learn SOME things.

The other issue has to do with using Artisteer to do web pages. The code (the stuff underlying what you see in a browser) is complex and unwieldy and seems to result in slow page loading for visitors. That doesn’t apply to using it for blogs as much.

I found that I had to go in and use my coding skills to try to remove as much unnecessary stuff from the code as possible, but it was a challenge, certainly way beyond what the average business person could do. it’s not a deal breaker. You can still use the code as is, and it won’t be a huge problem.

If you are interested in more information just click on the graphic below.

Artisteer - Web Design Generator

Disclaimer: I am a happy user of this product, but I am also an affiliate and receive a very small commission for sales that go through links from our sites. Just so you know.

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Website and Blog Hosts

In 2010, I wanted to do and try some things that I couldn't do on my other hosts. I'd maxed out the number of domains I could host on Futurequest and Hostnexus (another of our hosts), and I wanted to capture some additional domain names for future use.

I wanted a hosts that offered a number of services, but at a low cost, since my plans were/are experimental, and not likely to generate revenue for some time. There are occasions when that fits. I ended up setting up an account at GoDaddy, which is both the bigh daddy of hosting and the swiss army knife of hosting. They offer a dizzying array of services and have the clout and size to deliver on their promises.

Just as examples, they operate a service to sell domains in an auction or fixed prices format, and we have two domains I'm interested in disposing of. They offer the cheapest domain registrations I've found anywhere at about $7.50. They offer regular hosting, of course, and the now common ability to install pre-set up applications like Joomla or message boards, something that's important if you aren't tech savvy. There's also email packages.

We haven't had any problems with the technical side of using Godaddy. However, I find their system of navigation plus the odd array of addons to be very confusing. It took me a while to actually figure out what I'd purchased, and whether it included emails and how that all worked. There are a few reasons for the difficulties. Different from most webhosts, you pay for each service you might want to use. Want an extra email account? You might have to add it on separately for a fee depending on what hosting plan you purchased. This piecemeal approach makes it a bit complex to understand their interface. The other reason I had trouble was that I'm used to a particular set of processes to set up and use accounts, and GoDaddy's is quite different. It's not a technical issue per se, and perhaps if I wasn't used to other ways, I'd not have gotten so confused. Still, I asked for and got clarification quickly.

I'm not sure I would use GoDaddy for web site hosting per se. I'm not saying I wouldn't but only that I haven't tried quite yet. I would definitely use them for email, domain registration and domain selling. I'm comfortable saying that because I've already done that.

I also think Godaddy might be a good starter host for those with minimal experience, and I suspect their interface will drive experienced webmasters crazy. But maybe not.

One thing is for sure. Their prices are good, and their package options are good.

If you are interested in checking them out, click on the graphic below:

Social Network Visibility from GoDaddy.com - 468x6

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Website and Blog Hosts

if you want a cheap webhost, Futurequest is not for you. If you want to host many domains, there are better choices. However if you want an incredibly reliable webhost that protects its customers from all manner of bad things on the net, and is simply awesomely reliable, and don't mind paying a little more than you would elsewhere, this is THE place. It's where we are for our business critical functions, and we've been a FutureQuest customer for something like ten years.

Unique Hosting Platform:

Futurequest is different from almost any other host in that it developed and uses its own internally developed system for hosting websites. Most other hosts use an out of the box solution. This is important because the company knows its software better than anyone could know an out of the box software. The result is reliability beyond compare. While I've experienced outages, some as long as several days on other hosts, in all the time I have been with FutureQuest, I can't recall a single incident of downtime.

Diligence:

You'd think any webhost would be diligent regarding technical issues and downtime but it's not true. One reason is that the cheaper alternatives to Futurequest (we use several cheaper hosts, too) understaff, and so when there's a problem, they don't have the person power to see it and fix it as fast. In fact, that's one reason FutureQuest isn't a bargain host. It's for people who simply can't afford to be unavailable.

Also, when you share hosting, as is the case for relatively low traffic sites, you are prone to be affected by things other customers do on the same service, be it sending spam, or creating heavy loads that slow down YOUR site. FutureQuest is amazingly good at catching problems so you aren't affected by server hogs, or even sites that have been hacked.

Of course their diligence applies to you too. I can recall an instance where one of my installations on FutureQuest was hacked. I hadn't been aware of it, but they contacted me via email, disabled the site and helped me get rid of the invasion. Many hosts wouldn't have done that.

Features:

These days most webhosts offer similar feature sets. The cheaper ones promise you unlimited everything for a few dollars a month. Then, when you take advantage of unlimited everything, they dump you without notice because you cost more than you are payiing. FutureQuest is upfront with its bandwidth limits. You know where you are at. The real benefit, though, is that you are protected, once again, from others on your server that hog the services. The result is simply reliable hosting.

As with other hosts you can host your blogs, discussion boards and websites here. If and when you increase your resource usage, they'll help you determine your best options.

Conclusion:

Or first site, work911.com and its spinoff articles911.com are on Futurequest. Even though we have other hosts for our other domains we keep our relationship with Futurequest because its reliable. In the event we have a serious problem with another host, we can simply move our our site from there onto Futurequest.

Cost will vary. I believe we pay by the year, and the total fee is about $400 per annum. It's a premium service, and for any business the reliability and skill they bring to the table is easily worth the money.

For more information click the graphic below.

FutureQuest Hosting
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MicroThoughts

Social Media Peril

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MicroThoughts

The biggest peril facing social media users and businesses has to do with trust. Anyone can be anybody they choose in social media since there are no even close to adequate methods to verify identities. The peril lies with users who, after interacting with someone they think they know, will believe they know them well enough to trust them as if they had known them for a long time. It's a dangerous situation on many levels, and I wish social media proponents would start educating people as to the dangers. Even if a person is who they say, we have no idea of the vested interests and agendas, and that's one reason to verify anything important heard via social media.

 

Best Practices

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You cannot copy another company and expect the same success they achieved in social media. Social media, and almost anything else, is about people, and since you don't have the people, tradition, culture or anything else that other companies have you have to develop a unique strategy and tactics to suit YOUR business. Unless you ARE Zappos, don't try doing what Zappos has done.

 

Myth of Consumer Empowerment

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When you see someone expounding on how social media is empowering the consumer or shifting the power balance, you can be sure that the person understands NOTHING about power and influence. It's illusion based on false idea of how things change via use of power. Individuals have no more power than they ever had to affect things, and collectives (groups) only have power if they can be made to act in concert in the real, not virtual world.  

Engage:

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One of the prime illusions for business using social media is that it appears that "customers" are engaged by the company. It's more accurate to say (if on Twitter) that people are engaged with Twitter, even if they are communicating with the company. In any case, the term is over-used and misleading.

 

Best Practices In Social Media? Fergetabatit

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Most regular people don't have the time or inclination to read post after post, article after article telling us how to use social media to accomplish business goals. As a result most don't realize how poor and conflicting the advice is. For example, did you know that the key top business success in social media is content (how old fashioned)? No, wait. The next post on the same site says the key is relationship building one by one, while old Guy whatshisname says "No, no, it's all about the follower numbers, forget quality or relationships -- automate."

Is this significant? All the contradictions? You tell us. Who do you listen to? Is there any point to talking about best practices? Worse, could it be that they're all making things up?

 

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