Future of Social Media
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We're far enough in to identify trends that will dictate where social media is heading in the next few years. Find out here. |
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Learn From Competition?
MicroThoughts
Some believe you should monitor and emulate your competition on social media. Here's a thought:
If you look at your competitors, will you end up looking like your competitors? The ongoing issue in any marketing or even in developing a network is how to standout FROM the competition, and not to BE like the competition.
Social Media Peril
The biggest peril facing social media users and businesses has to do with trust. Anyone can be anybody they choose in social media since there are no even close to adequate methods to verify identities. The peril lies with users who, after interacting with someone they think they know, will believe they know them well enough to trust them as if they had known them for a long time. It's a dangerous situation on many levels, and I wish social media proponents would start educating people as to the dangers. Even if a person is who they say, we have no idea of the vested interests and agendas, and that's one reason to verify anything important heard via social media.
Twitter Skank(Y)
Friends1
In order of stability and connection strength, (strongest first) friendships/relationships can be categorized as 1) unconditional 2) semi-conditional 3) transactional and 4) User Based. Social media users tend to confuse these, and believe the weakest types of ties are actually much stronger than they are.
Social Media Frauds
You know someone isn't worth following if they retweet compliments given to them by others. They are either frauds who are better at self-promotion than they are in their alleged area of expertise, or they are so insecure that they have to -- just have to, make sure that everyone knows how wonderful other people think they are. Hint: Run away. These folks are like empty drums. Bang on the outside and you get a cool sound. Empty inside -- nothing to offer.
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