Social Media Topics - Social Media Sustainability

In response to a post on Social Media Today:

Five Reasons Not To Have A LinkedIn Account

1) Expanding your network has no value unless you are in need of an expanded network that is based on superficial connections. Superficial connections are worth very little.

2) If you have a LinkedIn Account, as with all social media accounts you need to tend it. Having an account without using it is worse than not having one in the first place.

3) The time involved in simply "expanding your network" is often not justified unless you are job-hunting or will job hunt. For existing businesses, what you will tend to find is more businesses just like you who are looking for business themselves.

4) The spam and superficial nature of group discussions makes them, quite frankly, terrilble for learning. The smartest and brightest in your field are not likely hanging out there, unless your field is social media and marketing.

5) Who really needs those "new options"? You're already overwhelmed by this and that cool tool. Need more? Nah. Wait until you retire.

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MicroThoughts

Learn From Competition?

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MicroThoughts

Some believe you should monitor and emulate your competition on social media. Here's a thought:

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Social Media Peril

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The biggest peril facing social media users and businesses has to do with trust. Anyone can be anybody they choose in social media since there are no even close to adequate methods to verify identities. The peril lies with users who, after interacting with someone they think they know, will believe they know them well enough to trust them as if they had known them for a long time. It's a dangerous situation on many levels, and I wish social media proponents would start educating people as to the dangers. Even if a person is who they say, we have no idea of the vested interests and agendas, and that's one reason to verify anything important heard via social media.

 

Twitter Skank(Y)

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Twitter is starting to be the skanky older sister of the girl you go out with in order to get some. She's still has some attraction, but in the end you realize it's a dry hole to plumb, lacking in substance. Even tarted up, she has the odor of neglect.  

Friends1

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In order of  stability and connection strength, (strongest first) friendships/relationships can be categorized as 1) unconditional 2) semi-conditional 3) transactional and 4) User Based. Social media users tend to confuse these, and believe the weakest types of ties are actually much stronger than they are.

 

Social Media Frauds

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You know someone isn't worth following if they retweet compliments given to them by others. They are either frauds who are better at self-promotion than they are in their alleged area of expertise, or they are so insecure that they have to -- just have to, make sure that everyone knows how wonderful other people think they are. Hint: Run away. These folks are like empty drums. Bang on the outside and you get a cool sound. Empty inside -- nothing to offer.

 

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