Q3 Social Media Data Now Available + Our Comment
Written by Robert Bacal | 
| 
| 
| Social Media Topics - Social Media Sustainability |
Third quarter data just released (2010) shows ongoing changes, but for those watching and thinking, there's nothing that surprising here, despite stalls and mildly negative numbers for both Facebook and Twitter. You can read a summary by clicking here.
In addition here's our comment to that post:
I don't see any surprises here. Facebook is going to continue to draw up in some segments and draw down in segments that showed growth in the past as people tire of it. They WILL still remain at the top of the heap for now, but if they don't do an IPO in the next 8 months, they may be disappointed.
Twitter is in trouble. The numbers here aren't indicative of what is happening and how people are behaving. The trends we see are that things continue to move away from dialogue and connection, and to broadcasting one way, so that the whole thing starts to resemble spam marketing. It lacks any useful features or ways to engage, and people are starting to realize that the vast majority of their tweets (>70% on average) receive no response and probably aren't ever seen or noticed.
18 months tops (until the social media bubble burst in 2012) before it is a) acquired, or b) changes radically into something else. It's untenable as it is.
| < Prev | Next > |
|---|
 |
| Subscribe to Work911 Ezine |
| Visit this group |
Learn From Competition?
MicroThoughts
Some believe you should monitor and emulate your competition on social media. Here's a thought:
If you look at your competitors, will you end up looking like your competitors? The ongoing issue in any marketing or even in developing a network is how to standout FROM the competition, and not to BE like the competition.
Social Media Peril
The biggest peril facing social media users and businesses has to do with trust. Anyone can be anybody they choose in social media since there are no even close to adequate methods to verify identities. The peril lies with users who, after interacting with someone they think they know, will believe they know them well enough to trust them as if they had known them for a long time. It's a dangerous situation on many levels, and I wish social media proponents would start educating people as to the dangers. Even if a person is who they say, we have no idea of the vested interests and agendas, and that's one reason to verify anything important heard via social media.
Twitter Skank(Y)
Friends1
In order of stability and connection strength, (strongest first) friendships/relationships can be categorized as 1) unconditional 2) semi-conditional 3) transactional and 4) User Based. Social media users tend to confuse these, and believe the weakest types of ties are actually much stronger than they are.
Social Media Frauds
You know someone isn't worth following if they retweet compliments given to them by others. They are either frauds who are better at self-promotion than they are in their alleged area of expertise, or they are so insecure that they have to -- just have to, make sure that everyone knows how wonderful other people think they are. Hint: Run away. These folks are like empty drums. Bang on the outside and you get a cool sound. Empty inside -- nothing to offer.
Full Social Media Bust Feed - Atom
Social Media Bust Articles