More Evidence Supports Predicted Social Media Collapse
Written by Robert Bacal | 
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| Social Media Topics - Social Media Sustainability |
If you are sceptical that we will repeat the 1999-2000 type collapse re: the Internet, only with social media, here's some sobering data. Users of social media aren't particularly content with the companies or the sites they use to interact with. In case you aren't familiar with the general thinking, we consider this metric a part of the fundamental numbers/issues to look at when predicting what will happen in social media, and it's consistent with a boom/bust cycle.
The factors that have pulled people into social media will not be enough to keep them using it, so other "substantial" factors must be introduced to keep users happy, loyal and "there". Social media is somewhat resistant to collapse due to present momentum but at some point companies must offer "real value".
Here's the report of relevance and a brief quote:
Facebook, along with other social media web sites like MySpace, YouTube and Wikipedia, was recently added to ACSI's customer satisfaction research. According to the recent report, Facebook scored 64 on the ACSI’s 100-point scale, in the bottom 5% of all companies--with perennial bottom dwellers like the airlines and cable companies. Ouch!
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Go Where The Customers Are? NOT
MicroThoughts
As a business you have to choose where to put your efforts on social media so there is a fit between the needs and mindset of your potential customers, and what you have to offer how you offer it and when yo offer it. If you don't you become an annoyance — social media spam.Mashable no-no
In response to a Mashable article about how Starbucks supposedly used social media to bring one million people into their stores in a day:
This is just terrible "journalism". First, the giveaways brought the people in. Second, we have no idea how many people came for the freebies hearing on it from Twitter or not. Third, They could have pulled people into their stores with this promotion in any of a number of ways. This is not a social media success, anymore than having sandwich board guys outside of each store would constitute a success for loitering.
Quote:
If you get the bulk of your information ABOUT social media THROUGH social media, your conclusions and understanding of it are going to be biased and quite out of whack.
Myth of Consumer Empowerment
Being Heard
The psychological need or desire to be heard is so powerful that we are willing to pretend that our tweets and status updates are being attended to, read, and thought about, even when it's clear that almost nobody is paying much attention. That's why people actually continue to talk about the trivialities in their lives even if nobody ever responds. That's one strong need!!
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