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Social Media Topics

  • Social Media Metrics and ROI   ( 4 Articles )
  • Bubble and Bust   ( 2 Articles )

    The popularity of social media resembles the boom-bust cycles of many other economic and social phenomena powered more by hype and hope than by proven utility. Here we'll discuss these issues.

  • Social Media Sustainability   ( 6 Articles )

    If it's possible to succeed, business-wise, using social media the next issue is whether it is possible to sustain that success over time. It's one thing to do well for a while, and it's a completely different thing to do well over the long haul.

  • Social Media, Content, and Copyright   ( 2 Articles )

    Now that everyone can express themselves on the Internet, and run a blog without paying a penny, or simply use Facebook or some other social media platform, the risk of having your intellectual property used/stolen has risen. The abuse ranges from outright plagarism and content theft done intentionally and knowingly, to inadvertent theft as a result of ignorance.

    In this section we'll talk about developing content for your social media platforms, and highlight important points to keep you within ethical bounds and the law.

     

  • Future of Social Media   ( 12 Articles )

    We're far enough in to identify trends that will dictate where social media is heading in the next few years. Find out here.

  • Customer Service and Social Media   ( 1 Article )
    Social media and customer service -- two things that go together like love and marriage? No. Much of the utility is illusory, and we'll explain why.
  • Social Media and Human Communication   ( 3 Articles )
    If you have never thought about it before, do it now. The medium used to communicate strongly influences the message, and the communication. This is critical in understanding both the strengths and weaknesses of social media. That's what we'll look at here.
Visit The Library
Our Social Media Library has hundreds of hand picked articles on social media use, and business, including sections on Psychology of social media, advertising, and the future. Click here to go there.
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MicroThoughts

Go Where The Customers Are? NOT

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MicroThoughts

As a business you have to choose where to put your efforts on social media so there is a fit between the needs and mindset of your potential customers, and what you have to offer how you offer it and when yo offer it. If you don't you become an annoyance — social media spam.  

Mashable no-no

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In response to a Mashable article about how Starbucks supposedly used social media to bring one million people into their stores in a day:

This is just terrible "journalism". First, the giveaways brought the people in. Second, we have no idea how many people came for the freebies hearing on it from Twitter or not. Third, They could have pulled people into their stores with this promotion in any of a number of ways. This is not a social media success, anymore than having sandwich board guys outside of each store would constitute a success for loitering.

 

Quote:

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If you get the bulk of your information ABOUT social media THROUGH social media, your conclusions and understanding of it are going to be biased and quite out of whack.

 

Myth of Consumer Empowerment

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When you see someone expounding on how social media is empowering the consumer or shifting the power balance, you can be sure that the person understands NOTHING about power and influence. It's illusion based on false idea of how things change via use of power. Individuals have no more power than they ever had to affect things, and collectives (groups) only have power if they can be made to act in concert in the real, not virtual world.  

Being Heard

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The psychological need or desire to be heard is so powerful that we are willing to pretend that our tweets and status updates are being attended to, read, and thought about, even when it's clear that almost nobody is paying much attention. That's why people actually continue to talk about the trivialities in their lives even if nobody ever responds. That's one strong need!!

 

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