The Never Ending Social Media Interview - Credibility and Trust

Q: You've commented that you think the vast majority of content in the social mediasphere is superficial, and even misleading or wrong factually. Could you elaborate?

A: When you remove all barriers to entering something -- a profession, or use of a medium or media, you get a terrible downturn in quality. "Professions" like training are an example where the reputation and even value of what is offered is tarnished by the people who are simply terrible, but could enter the profession just because they wanted to. You know, most people are not terribly interesting, or terribly knowledgable, and particular, most people aren't great writers, although most of us think that somehow we are special or are way more profound than we really are. So we tweet, update, blog, etc, and the results are pretty sad.

Self-publishing whether it be in print or in the social media is still an attempt at self-expression without standards external to oneself, and that's why we get so much crap. Why? Because nobody is forced to think, edit, reflect, or otherwise work at being good.

Q: Are you finding good content anywhere?

A: Yes, actually, I've recently started spending more time on LinkedIn on their groups and discussions, and when I started participating I was pleasantly surprised. If you browse the discussions, it's pretty lame, and most are filled with spam and self-promotion, but when you actually write posts and get responses, then it gets better, since you can attract the small percent of people who have interesting things to say. I'm kind of liking it at the moment. Of course, I think MY posts are so profound that other really really smart people recognize my brilliance and respond in kind <grin>.

Q: What about blogs?

A: I've stumbled across some amazing writers in blogland, despite the fact I can't stand blogs. Some of these people clearly have the talent to write professionally, even if they have other careers.

Again, though, because there are zero barriers to entrance, any idiot can write a blog, and apparently there's a good supply of both. The thing that bothers me most about blogs is there seems to be some weird need for some to try to come up with catchy titles for posts, just to bring people in, and often the titles have nothing to do with the actual content. I don't like being tricked.I don't like blog posts about research and numbers when the person writing doesn't understand either. I don't like blog posts that just repeat what another blog post said. Ain't it likely we can't run out of letters, tho!

Q: Worst platform for content?

A: Keeping in mind I don't sample every different platform, I'd still say Twitter. Even the chats are superficial while at the same time being self-congratulatory about how smart the chatters are, and it drives me crazy. Look folks, I'll let you in on a secret. The toughest things to write are pieces that are short and profound. Very very few people on the planet can do it well, and you don't do it by not thinking. You do it by working at it.And knowing stuff. Just because you have an opinion, doesn't mean you have something valuable.

Let's face it. If you want a profound, indepth conversation about astrophysics, or whatever your passion might be, you gonna go to Twitter for satisfaction? No. The best and brightest are not using Twitter to have indepth conversations. It isn't FOR that. Hence, even though it's not about what someone had for breakfast, it's not much better than that.

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MicroThoughts

Scoundrel

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MicroThoughts

You can tell your "social media expert" is a scoundrel or utterly ignorant if they use the phrase "They just don't get social media". The truth is that the expert doesn't get social media, or how human beings work and is unable to come up with anything better to refute arguments or disagreements about social media.

 

Mashable no-no

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In response to a Mashable article about how Starbucks supposedly used social media to bring one million people into their stores in a day:

This is just terrible "journalism". First, the giveaways brought the people in. Second, we have no idea how many people came for the freebies hearing on it from Twitter or not. Third, They could have pulled people into their stores with this promotion in any of a number of ways. This is not a social media success, anymore than having sandwich board guys outside of each store would constitute a success for loitering.

 

Learn From Competition?

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Some believe you should monitor and emulate your competition on social media. Here's a thought:

If you look at your competitors, will you end up looking like your competitors? The ongoing issue in any marketing or even in developing a network is how to standout FROM the competition, and not to BE like the competition.

 

Social Media Frauds

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You know someone isn't worth following if they retweet compliments given to them by others. They are either frauds who are better at self-promotion than they are in their alleged area of expertise, or they are so insecure that they have to -- just have to, make sure that everyone knows how wonderful other people think they are. Hint: Run away. These folks are like empty drums. Bang on the outside and you get a cool sound. Empty inside -- nothing to offer.

 

Immersion

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You cannot fully understand social media solely by being immersed in it. In fact, one reason why there is so much bad information about social media is that most of it comes from immersed people. The full picture is only available to people who can DISTANCE themselves emotionally and intellectually and see social media from the outside -- as most human beings view it.

 

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