General
It's Not WHAT is said, but WHO Says it Written by Robert Bacal |  |  | 
Watching hundreds of retwitterations of Godin/Solis every day, and what strikes me is that a lot of the quotes people resend are lacking in thought, insight or are incorrect. NO thought on part of readers, just blind clone - new social dittohead behavior. Not to say these fellows don't say good stuff, but just that they could be completely wrong, and everyone would still applaud.
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Go Where The Customers Are? NOT
MicroThoughts
As a business you have to choose where to put your efforts on social media so there is a fit between the needs and mindset of your potential customers, and what you have to offer how you offer it and when yo offer it. If you don't you become an annoyance — social media spam.Mashable no-no
In response to a Mashable article about how Starbucks supposedly used social media to bring one million people into their stores in a day:
This is just terrible "journalism". First, the giveaways brought the people in. Second, we have no idea how many people came for the freebies hearing on it from Twitter or not. Third, They could have pulled people into their stores with this promotion in any of a number of ways. This is not a social media success, anymore than having sandwich board guys outside of each store would constitute a success for loitering.
Quote:
If you get the bulk of your information ABOUT social media THROUGH social media, your conclusions and understanding of it are going to be biased and quite out of whack.
Myth of Consumer Empowerment
Being Heard
The psychological need or desire to be heard is so powerful that we are willing to pretend that our tweets and status updates are being attended to, read, and thought about, even when it's clear that almost nobody is paying much attention. That's why people actually continue to talk about the trivialities in their lives even if nobody ever responds. That's one strong need!!
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