Learning From Social Media Losers
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People do the darndest things. Can we learn from those that abuse social media or simply haven't a clue? Yes. To clarify some points. In the Learning From Winners section, we are highlighting specific people who deserve recognition for how they use social media, and we identify them by name. That's because these are people you WANT to learn from, and it's a good idea to connect with them In this "losers" section, after long hard thought, I've decided NOT to identify the people being profiled. Our purpose is not to excoriate or encourage them to change what they do, because they aren't really losers in the sense that they are poor human beings. They just don't use social media well, and we can learn from their mistakes. There is no advantage to identify them and dissect them publicly. Second point is that the "losers" we profile may, in fact, be making money, at least for now. We don't know. They are included here for learning reasons, because success doesn not always been what you earn today. When you take shortcuts or do things that violate the original spirit of social media, your future gets bleaker.
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Credibility - Social Capital, Beware What You Share Written by Robert Bacal |  |  | 
If that chains of thinking is accurate, then when you post something that you haven't read, and that "something" is poor quality, then you damage YOUR reputation. Here's a case in point. Someone who calls himself "expert in service" posted the following on twitter:
I understand that Mr. ExpertInService found something in the article that he found valuable. That's not the quibble. If you look at the article itself you should immediately begin asking questions. First, the article lacks any indication of authorship. That's often an indicator that the article has been "scraped" or pirated without permission. Second, there's no effort to corroborate the "facts" in the article, or to justify the title?
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If it's true that credibility and trust constitute major forms of social capital for businesses, then it follows that credibility and trust might be affected by what you post, of course, but also what you share. In the absence of any caveats, when you retweet or share, the assumption is that you feel the article/media is of value. That's probably a poor assumption, but that's how people look at it. |
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Shrunk Brain
MicroThoughts
One of the biggest issues about microblogging occurs when otherwise intelligent people send short soundbyte messages (<140 characters) and believe that they have said something original, profound, complete or significant. Dude, there's almost nobody who can do that on the entire planet. Stop believing what you write!Social Media Frauds
You know someone isn't worth following if they retweet compliments given to them by others. They are either frauds who are better at self-promotion than they are in their alleged area of expertise, or they are so insecure that they have to -- just have to, make sure that everyone knows how wonderful other people think they are. Hint: Run away. These folks are like empty drums. Bang on the outside and you get a cool sound. Empty inside -- nothing to offer.
badbehavior
Technology legitimizes behavior, good or bad, through a process of making some behaviors easier than other behaviors. People then use easy routes because they are simply easier, even if the use of those methods are unethical, dishonest, or otherwise nasty. For example, technology legitimizes spam email because it has made it easier to contact thousands of people via spam email than any other email method. When in doubt about what something is doing, look at the behavior (spamming) and not the expressed prohibitions. How does this apply to social media?
Best Practices In Social Media? Fergetabatit
Most regular people don't have the time or inclination to read post after post, article after article telling us how to use social media to accomplish business goals. As a result most don't realize how poor and conflicting the advice is. For example, did you know that the key top business success in social media is content (how old fashioned)? No, wait. The next post on the same site says the key is relationship building one by one, while old Guy whatshisname says "No, no, it's all about the follower numbers, forget quality or relationships -- automate."
Is this significant? All the contradictions? You tell us. Who do you listen to? Is there any point to talking about best practices? Worse, could it be that they're all making things up?
Myth of Consumer Empowerment
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