Guides - Ebooks
|
Guides and e-books available free of charge on marketing, business and social media. |
Social Media Marketing GPS Free 91 Page eBook Written by Robert Bacal |  |  | 
 |
||
|
Social Media Marketing GPS began as an experiment to learn if marketers would be receptive to, and find value in, a new book genre built on a succession of tweet interviews about one business topic: social media marketing. The goal was to create a comprehensive body of knowledge that could serve as a roadmap (GPS) for developing a strategic social media plan. My thoughts were if this could be accomplished in a series of 140 character tweets it might help ease the apprehension for people new to social media, while at the same time, providing a review and offering some interesting ideas for those more experienced.
 |
| Subscribe to Work911 Ezine |
| Visit this group |
Shrunk Brain
MicroThoughts
One of the biggest issues about microblogging occurs when otherwise intelligent people send short soundbyte messages (<140 characters) and believe that they have said something original, profound, complete or significant. Dude, there's almost nobody who can do that on the entire planet. Stop believing what you write!Social Media Frauds
You know someone isn't worth following if they retweet compliments given to them by others. They are either frauds who are better at self-promotion than they are in their alleged area of expertise, or they are so insecure that they have to -- just have to, make sure that everyone knows how wonderful other people think they are. Hint: Run away. These folks are like empty drums. Bang on the outside and you get a cool sound. Empty inside -- nothing to offer.
badbehavior
Technology legitimizes behavior, good or bad, through a process of making some behaviors easier than other behaviors. People then use easy routes because they are simply easier, even if the use of those methods are unethical, dishonest, or otherwise nasty. For example, technology legitimizes spam email because it has made it easier to contact thousands of people via spam email than any other email method. When in doubt about what something is doing, look at the behavior (spamming) and not the expressed prohibitions. How does this apply to social media?
Best Practices In Social Media? Fergetabatit
Most regular people don't have the time or inclination to read post after post, article after article telling us how to use social media to accomplish business goals. As a result most don't realize how poor and conflicting the advice is. For example, did you know that the key top business success in social media is content (how old fashioned)? No, wait. The next post on the same site says the key is relationship building one by one, while old Guy whatshisname says "No, no, it's all about the follower numbers, forget quality or relationships -- automate."
Is this significant? All the contradictions? You tell us. Who do you listen to? Is there any point to talking about best practices? Worse, could it be that they're all making things up?
Myth of Consumer Empowerment
Full Social Media Bust Feed - Atom
Social Media Bust Articles