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Top : Social Media Research : Recommended: We've selected social media research we think is worth paying attention to.
Articles:Most Marketers Not Profiting From Social Media - by Amy PorterfieldAre your social media marketing campaigns bringing in sales? If you answered yes, you're part of a very small group found a recent study.Although many marketers see the value and potential of social media marketing, most have yet to translate that into sales, found a new report by R2integrated.According to the study, 65% of respondents said that their companies have not increased revenue or profited using social media. When asked about their biggest impediment, 36% of the respondents cited not enough data or analytics to develop ROI as their #1 challenge.A few key finding determined what set the winners apart from the losers (Added: 30-Aug-2010 Hits: 47 ) Setback for social media? - by Dave Thackeray Think social media is changing the world? Consider research among delegates arriving at this week's World Travel Market that has revealed nearly half of all future travellers won't use modern-day internet advisers like TripAdvisor and Twitter to shape their holiday plans. A nationally-representative sample of 1,000 UK holidaymakers, all of whom had taken a summer break this year, were asked about the impact that social media had during the decision-making phase. It emerged that 64% of the sample did not refer to social media sites %u2013 including reviews giant TripAdvisor %u2013 as part of their research. (Added: 28-Nov-2010 Hits: 83 ) New Data: Engage in the Conversation May Not Actually Work | Dan Zarrella - by Dan Zarella If you've seen me speaking, or you read my blog regularly, you may know that one of my favorite past times is busting social media marketing myths, and one of my favorite examples of "unicorns and rainbows" advice is "engage in the conversation." Finally, I decided to use data to test the notion that "engaging in the conversation" on Twitter has a positive impact. People follow you on Twitter because they like what you’re saying, and the more people who follow you, the larger your reach is. If you are a marketer, there is no point in pursuing a twitter strategy that doesn’t include getting as many followers as possible. Naturally, one of the most important measures of success on Twitter is follower count, and I compared that to the replies percentage–the percentage of your Tweets that start with an @ sign–of a random selection of over 130,000 Twitter users. (Added: 18-Feb-2011 Hits: 110 ) Do Social Media Results Justify Investment - by ForSee Ann Arbor, Mich. (February 3, 2011) ForeSee Results, the Michigan-based global leader in technology-driven customer satisfaction analytics, today released its annual report on the state of social media effectiveness for retailers in the United States. The report shows that social media interactions are a primary influence for only about 5% of visitors to retail websites. The research indicates that, in fact, more traditional marketing techniques like promotional emails, search engine results, and even advertising influence far more visits to retail websites. (Added: 4-Feb-2011 Hits: 98 ) Most Marketers Not Profiting From Social Media - by Amy Porterfield Are your social media marketing campaigns bringing in sales? If you answered yes, you're part of a very small group found a recent study.Although many marketers see the value and potential of social media marketing, most have yet to translate that into sales, found a new report by R2integrated.According to the study, 65% of respondents said that their companies have not increased revenue or profited using social media. When asked about their biggest impediment, 36% of the respondents cited not enough data or analytics to develop ROI as their #1 challenge. (This is important information but again, this is survey data, and that makes it less trustworthy) (Added: 21-Aug-2010 Hits: 54 ) Social Network Sites: Definition, History, and Scholarship - Boyd - 2007 - Journal of Computer-Mediated Communication - by na Social network sites (SNSs) are increasingly attracting the attention of academic and industry researchers intrigued by their affordances and reach. This special theme section of the Journal of Computer-Mediated Communication brings together scholarship on these emergent phenomena. In this introductory article, we describe features of SNSs and propose a comprehensive definition. We then present one perspective on the history of such sites, discussing key changes and developments. After briefly summarizing existing scholarship concerning SNSs, we discuss the articles in this special section and conclude with considerations for future research. (Added: 8-Oct-2010 Hits: 31 ) Online Database of Social Media Research - by na This looks like a good place to start if looking for research papers, data reports, etc, about social media. Be aware that quality may vary as these appear to be user submitted. (Added: 18-Aug-2010 Hits: 36 ) Altimeter Report: The 8 Success Criteria For Facebook Page Marketing « Web Strategy by Jeremiah Owyang | Social Media, Web Marketing - by Altimeter ltimeter Group conducted research, and gleaned input from 34 vendors, agencies, and experts, to determine success criteria and develop a roadmap for Facebook page best practices. We found Eight Success Criteria for Facebook page marketing, and then tested the maturity of 30 top brands across six industries. Our heuristic evaluation revealed that brands fell short – nearly half of the brands we reviewed (14 out of 30) did not fully leveraged social features to activate word of mouth, the hallmark behavior of social networks. (Added: 1-Dec-2010 Hits: 74 )
Pages Updated On:
16-Nov-2011
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