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Top : Facebook : Criticisms and Failures: Facebook is nothing if not constantly changing, but often what it does is perplexing even for the experts. Here's we'll look at criticisms and failures associates with Facebook, including looking at its shortcomings
Articles:Facebook Makes Brands Stupid - by Benjamin PalmerIt’s gotten to the point where “being first” to post can feel more important than the content actually being that relevant or interesting to your friends or followers. Social media is supposed to be a utility, a way of connecting with people and spreading the word about something quickly. Instead, it’s become a numbers game that’s placing increasing demands on our time just to keep up. Brands are falling prey to the same trend. On Facebook, for example, there’s a huge amount of pressure to amass sheer numbers of “likes.” And that leads to a lot of ideas that are all about getting Facebook likes and less about doing anything truly valuable for the brand or fascinating for your audience. It may seem like you’re getting more and more followers, but really you’re just leading people down an alley rather than sending them someplace fun. In a way, what’s happening on Facebook and elsewhere is not that dissimilar from the endless news cycle, where everyone talks about the same thing over and over, and they feel they have to be talking about the same thing at the risk of seeming irrelevant. (Added: 17-Feb-2011 Hits: 127 ) ONE BIG REASON FACEBOOK WON'T KILL GOOGLE: Facebook Ads Become Irrelevant After Just A Few Days - by Matt Rosoff A Webtrends study of Facebook advertising explains at least one reason why Schmidt may be right: users burn out much faster on Facebook ads than they do on search ads. (Added: 1-Feb-2011 Hits: 106 ) New Study Suggests Using Facebook for Business Promotion May be Ineffective... We Suggest Otherwise - by Rodney Hess A recent study conducted by software and website training company Intellimon has revealed some fairly eye-opening findings about the use of social media in traffic generation for online businesses. They surveyed over 4,000 online business owners earlier this year and the results surprised everyone, including those conducting the study. (Added: 28-Nov-2010 Hits: 128 ) How Effective Are Facebook Ads? - by Jeff Bullas Facebook ads are offering an alternative to other digital advertising and in 2010 the number of display ads served up by Facebook passed the 1 trillion for the first time in history passing Yahoo with 529 billion ads according to recent report by Comscore. The question is though are they as effective as the industry benchmarks? According to a recent survey by Webtrends of 11,000 Facebook campaigns Ads on Facebook performed about half as well as traditional banner ads and are cost more in 2010 than they did in 2009 as competition increases. (Added: 25-Feb-2011 Hits: 85 ) Why I'm Leaving Facebook - by Melissa Kovacevic I’m sure a lot of people will think I’m crazy for leaving Facebook. It’s a decision I’ve thought long and hard about. For many companies, particularly Business to Consumer businesses, Facebook has become an important tool for communication with Customers and prospects. Some of those businesses when pressed have admitted to me that they dislike having to deal with Facebook but feel a presence is necessary to make Customers happy. I’m lucky that my Customers don’t seem to mind my leaving Facebook. In fact, most of them ask where I find the time for any Social Media at all. All that being said, I feel the need to share why I chose to leave. (Added: 11-Feb-2011 Hits: 104 ) Facebook Widgets FAIL - by Richard MacManus n the sidebar of your Facebook profile, below information about you and your friends, you can place widgets (a.k.a. "boxes"). These typically pull in information from a third party web service - for example Twitter, a book reviews site, a music application. This is all possible thanks to a development platform which Facebook introduced in 2007, that allows companies to host their apps inside Facebook.The trouble is, it's three years later and the user experience of Facebook widgets leaves a lot to be desired. Widgets are hard to find (or don't even exist), often broken, and if they do work they're clunky and restrictive. (Added: 16-Aug-2010 Hits: 229 ) Time For Facebook To Face The Music - by Cory Treffiletti, *READ THIS*Last week Facebook made some minor news by announcing it would be discontinuing its conversion-tracking tool for performance advertising. I was a bit surprised by how few people read between the lines of this announcement: the only reason Facebook would discontinue this effort must be that it found its users don't convert!I've run a number of Facebook ad buys for brands, driving consumers to follow or like the brand, and they have been stellar in their performance. I've also had clients run campaigns to drive conversion to other off-Facebook activity such as coupons and CRM registrations; surprisingly, these campaigns have also worked really well. But if Facebook saw that kind of positive performance across the board, don't you think the company would keep the tool alive and start promoting the results? (Added: 29-Sep-2010 Hits: 176 ) Boeing and social media, is this really for real. Plane Talking - by na This is a quirky little piece that doesn't quite fit anywhere, but contains some pretty profound stuff, if you take the time to think about what is in it. It's short. It's an OUCH for Boeing, and one for media. (Added: 4-Sep-2010 Hits: 232 )
Pages Updated On:
16-Nov-2011
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08:07:35
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