- Advertising On Social Media (20)
- Since most social media platforms are free for users, the companies accept ads as a main revenue source. Should you business advertise on social media sites like Facebook, Twitter, and LinkedIn? That's what we'll deal with in this section.
- Bacals Social Media Commentary (7)
- Robert Bacal continues to write extensively on social media from a contrarians point of view, exposing flaws in data, research and interpretations. You need to know BOTH pros and cons of social media
- Bad Reporting (4)
- The overwhelming majority of reporting about social media and business is false, logically flawed, based on unsubstantiated assumptions, or simply irrelevant. We're tired of not commenting. Here's the section where we will challenge you to THINK about the issues.
- Blogging (33)
- You might be surprised to find out that blogging is considered using social media techniques, because it involves the interchange of ideas between and among people. It may be one of the social media methods that suits your company. Find out more here.
(Writing)
(Hints and Tips)
- Brand Protection (13)
- Many alleged social media experts state that businesses need to be on social media to protect their brands, but they never explain how this works. It probably doesn't but read more.
- Branding and Brand Development (13)
- Is social media the way to go to develop your brand? That's the topic.
- Business To Business-B2B (17)
- Many businesses do not deal directly with consumers, but with other businesses. In this section you'll find articles and help with providing excellent customer service to other businesses - B2B
- Businesses On Social Media Case Studies (8)
- We can learn from various case studies covering how businesses are using social media, but it's important to remember two things. Most case studies focus on successes, and are incomplete, and it's hard to replicate successes. Also case studies can make it appear social media is more successful than it is.
- Crowdsourcing and User-Generated Content (11)
- Crowdsourcing is a term used to describe the use of fairly large numbers of people to source information or support. Yes, it's a buzzword, and yes, it's got a lot of hype attached to it. Is it a good idea? User generated content refers to creating a forum, upload place, discussion where the content is generated by visitors
- Customer Experience Management (8)
- Customer experience refers to the totality of the customer' perceptions based on any and all contact with a business. As such social media is a legitimate area of study
- Customer Service and Social Media (61)
- Many are touting social media as a revolutionary way to provide customer service. Few are questioning whether this is true. Read about different views on customer service and social media.
(Customer Service Research)
(What Customers Want)
(Self-Service Customer Service)
- Diversity and Reaching Different Populations (7)
- Kids, teens, retired, millenials, etc. Here we'll look at how to reach the variouys populations via social media, and how they differ.
- Engagement (29)
- Engagement, the mega buzzword of the 2000's is often used to justify the use of social media for business. Sadly, most of the time the users of the term don't actually think about its meaning, and much of the advice is wrong, or only partly correct. Here you'll find out more about engagement and social media within the context of business. It's hard to find non-academic critiques on the topic.
- Experts (15)
- Are there social media experts and gurus? Well, if you are trying to hire one you should know. Here's the scoop
- Facebook (21)
- Should you be on Facebook if you run a business? What good is it? How can you use it if at all? We'll look at this giant of the social media platforms.
(Criticisms and Failures)
- Groupon (12)
- Groupon may be the fastest growing Internet company in history, and is in play as a takeover target. Learn more about it, and how Groupon is being used by businesses in the social media space.
- Humor - Social Media Style (5)
- Social media isn't all serious. In fact, some of the best humor can be found via social media and about social media. Find it here.
- Influence - Trust and Credibility (22)
- Influence, trust and credibility are critical aspects to understand if you want to do business on social media. Learn about this important topic
- Jaron Lanier - Special Merit (11)
- Jaron Lanier deserves special merit for addressing the dark side of Web 2.0 and social media in his book You Are Not A Gadget. In recognition of his contributions here's a collection of information about him and his work. If you are involved in Social Media you are ignorant if you haven't read this.
- LinkedIn (4)
- Linked in is one of the most business and career oriented social media platforms, so it's not surprising businesses are looking at it in terms of how it can be used. Here we'll cover the in's and out's of LinkedIn for Business
- LinkedIn-Tips and Hints (5)
- Ideas on how to make use of LinkedIn for business purposes.
- Location Based Social Networking (10)
- It's the newest wrinkle to social networking and interaction -- people update other people about their location. Well, businesses are getting into the act, and using Facebook location and Foursquare. We'll look at that here.
- Marketing With Social Media (17)
- One reason so many companies are eager to use social media is that they perceive its use to be an effective and low cost marketing method. Is that true? Are there good models for social media marketing. We'll take a look here.
(Going Viral)
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- Metrics - Measuring Social Media (13)
- All about the measuring of what's happening on social media, and the effects and profitability of social media for business
- Mining Social Media For Business Intelligence (1)
- Should you be monitoring social media to gather business intelligence you can use to guide your business' strategies. That;s the topic here.
- Monitoring The Social Media World (7)
- Here we'll examine whether your business needs to monitor the social media world, and how to go about it if you choose.
(Tools)
- Privacy and Social Media (4)
- It's not an issue only for businesses themselves, but customers need to feel secure in term so their own privacy on social media. That's what we'll look at here.
- Psychology of Social Media (26)
- Eventually we'll understand more about the psychology and sociology of social media, but let's look, shall we? Here you will find nifty stuff on the subject, including research from those disciplines, and stuff on communication.
(Abstracts)
- Recruiting Using Social Media (0)
- As with all aspects of social media, there have been many claims made about the power of social media to help recruit and hire staff. True? Or over-hyped?
- Return On Investment - Maybe (20)
- The holy grail of business use of social media is whether it generates a return on investment, and it's THE central business concern. But, it's illusive. Here you will find some of the better material in support of ROI for social media.
- Search Engine Optimization and Social Media (5)
- Combining social media with search engine optimization is a popular conversation focus among marketers who have used SEO and want to augment it with social media. The notion is to leverage social media to improve your rankings within search engine results.
- Small Business and Social Media (19)
- Small businesses tend to have less margins for error, and less free resources, so the decision to use social media is more important. Here we'll look at suitability of social media for smaller enterprises.
- Social Activism (4)
- Some have told us that social media and social networking will open up a new world of change and grassroots activism to support various causes. True? Not true? Well, hard to tell but Na, Hope.
(Gladwell File)
- Social Bookmarking - Digg Stumbleupon et all (1)
- Social bookmarking is different from Facebook or even Twitter because it involves sharing the sites you like and don't like. Business wise it might be a source of good traffic.
- Social CRM (16)
- With the emergence of social networking and the use of social media platforms for customer service, there is now a discussion of customer relationship management via social network channels.
- Social Media Challenges and Realities (3)
- In the rush of enthusiasm, hype and hope about social media, often the downsides, and challenges are left unnoted. It's critical to understand costs, and problems associated with business use of social media.
- Social Media Metrics (3)
- Of critical importance, how do you measure the results of using social media? What metrics do you use? There's a lot of smoke and mirrors on this topic. We'll help you.
- Social Media Policies (3)
- Some believe businesses should have social media policies enforced to keep employees off the social networks at first, and others are firmly against. Here we'll look at both sides, and look at some actual social media policies.
- Social Media Research (57)
- There's a lot of "research" bandied about pertaining to social media, and almost all of it is badly done, or misinterpreted. Here we'll direct you to either the better research, or the badly interpreted research.
(Recommended)
(Dumbass Mistakes)
- Social Media Tools and Applications (3)
- If you are going to use Facebook, LinkedIn, Twitter, etc for business reasons, it's best you spend some time looking at some time saving tools and application you can use on your computer or mobiles. Here's information about what is available.
- Strategy - Social Media (8)
- As with most things social media efforts require planning and strategy development. You can't just wing it and expect business results.
- The Coming Social Media Bust (7)
- There are a lot of indicators that the social media world is going to experience a bustup on the scale of the dot.com crash of 2000. We're pulling all this together so people can see it.
- Trends - Whats Next (11)
- Here you will find updates on trends in social media -- where things are, and where things seem to be going in the future.
- Twitter (33)
- Limited in features, and functionality, Twitter has garnered a great deal of buzz, but the realities may be far different than you think. In this section you'll find more information about Twitter, and its use for business.
(Tips and Hints)
(Tools and Applications)
- Unclassified (25)
- Not yet in a category
- Writing For Social Media (1)
- Even professional journalists and writers are paying attention to the idea that writing for social media is a different thing with different skills, than writing for print. That's our topic.
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