Bunk, Lies and Hype
Much of the "evidence" to support the efficacy of social media with respect to business is irrelevant, misinterpreted, or otherwise spun to support the HOPE that social media will be a boon to business. Here we'll look at specifics and debunk/explain. To help regular non-research folks how to read and expose the flaws in social media research we've come up with something. We've released "Giving The Business To Social Media Research" which is a chapter/section from our upcoming book on social media. It's available in Kindle format, so it's only $3.49 and you can read it on almost any device by downloading the correct free reader from amazon. You can even read it on your computer. We'll give you everything you know to determine whether the conclusions drawn in the research are accurate. YOU can decide for yourself. For detailed information go to our site for busy learners. Or go direct to amazon and purchase. |
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Best Practices In Social Media? Fergetabatit
MicroThoughts
Most regular people don't have the time or inclination to read post after post, article after article telling us how to use social media to accomplish business goals. As a result most don't realize how poor and conflicting the advice is. For example, did you know that the key top business success in social media is content (how old fashioned)? No, wait. The next post on the same site says the key is relationship building one by one, while old Guy whatshisname says "No, no, it's all about the follower numbers, forget quality or relationships -- automate."
Is this significant? All the contradictions? You tell us. Who do you listen to? Is there any point to talking about best practices? Worse, could it be that they're all making things up?
Myth of Consumer Empowerment
It's Not WHAT is said, but WHO Says it
Sex and social media
You probably don't believe that sitting at a computer "having sex" with someone sitting at his/her computer is as good as face-to-face...er...engagement. So why would you believe that customer service that involves one person at one computer and another at another computer is as good as two people actually engaging in person? Both mediated sex and mediated communication are not the same as the non-virtual ones.
Media:
Mediated communication refers to any communication between two people that has, as the carrier of the message, a technology (ie. computer, social media platform software). The more technologies and pieces that mediate communication between two people, the more distortion will occur as a result. Also the more complex the mediating technologies, the more chance of distortion.
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