Bunk, Lies and Hype
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Here we document the bad advice pushing businesses to use social media when there is virtually no evidence to support the advice. |
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Go Where The Customers Are? NOT
MicroThoughts
As a business you have to choose where to put your efforts on social media so there is a fit between the needs and mindset of your potential customers, and what you have to offer how you offer it and when yo offer it. If you don't you become an annoyance — social media spam.Mashable no-no
In response to a Mashable article about how Starbucks supposedly used social media to bring one million people into their stores in a day:
This is just terrible "journalism". First, the giveaways brought the people in. Second, we have no idea how many people came for the freebies hearing on it from Twitter or not. Third, They could have pulled people into their stores with this promotion in any of a number of ways. This is not a social media success, anymore than having sandwich board guys outside of each store would constitute a success for loitering.
Quote:
If you get the bulk of your information ABOUT social media THROUGH social media, your conclusions and understanding of it are going to be biased and quite out of whack.
Myth of Consumer Empowerment
Being Heard
The psychological need or desire to be heard is so powerful that we are willing to pretend that our tweets and status updates are being attended to, read, and thought about, even when it's clear that almost nobody is paying much attention. That's why people actually continue to talk about the trivialities in their lives even if nobody ever responds. That's one strong need!!
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