Well enough is enough. I think it is time to recognize the contributions of people who truly ought to know better about social media. There is an amazing collection of not only questionable information out there on social media, some of which comes from hacks trying to make an impact (but sounding like everyone else, and some coming from people who are apparently highly educated professionals.

Thusly, the grand opening of the Social Media Bozo Hall of Shame, where we'll induct those that really should know better, but clearly don't.

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1 Gartner-Michael Maoz First Inductee Into The Social Media Bozo Hall of Fame Robert Bacal 1331
 
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MicroThoughts

Shrunk Brain

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MicroThoughts

One of the biggest issues about microblogging occurs when otherwise intelligent people send short soundbyte messages (<140 characters) and believe that they have said something original, profound, complete or significant. Dude, there's almost nobody who can do that on the entire planet. Stop believing what you write!  

Social Media Frauds

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You know someone isn't worth following if they retweet compliments given to them by others. They are either frauds who are better at self-promotion than they are in their alleged area of expertise, or they are so insecure that they have to -- just have to, make sure that everyone knows how wonderful other people think they are. Hint: Run away. These folks are like empty drums. Bang on the outside and you get a cool sound. Empty inside -- nothing to offer.

 

OhMAGod on Social Media

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How come we never see a press release from a company that makes its living with social media that says:

"OMAGOD. Our research shows that 78% of expenditures on the part of businesses, and in social media are wasted, and the rest doesn't add anything at all but to make things worse. So we're pleased to announce that as of next week, and based on our research, the BillyGoat Social Media Company is closing its doors, but not before we refund all the money to our clients that we, in effect, stole on the basis of false claims?

 

 

 

It's Not WHAT is said, but WHO Says it

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Watching hundreds of retwitterations of Godin/Solis every day, and what strikes me is that a lot of the quotes people resend are lacking in thought, insight or are incorrect. NO thought on part of readers, just blind clone - new social dittohead behavior. Not to say these fellows don't say good stuff, but just that they could be completely wrong, and everyone would still applaud.  

Being Heard

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The psychological need or desire to be heard is so powerful that we are willing to pretend that our tweets and status updates are being attended to, read, and thought about, even when it's clear that almost nobody is paying much attention. That's why people actually continue to talk about the trivialities in their lives even if nobody ever responds. That's one strong need!!

 

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