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Bunk, Lies and Hype

  • Bad Advice   ( 9 Articles )

    Here we document the bad advice pushing businesses to use social media when there is virtually no evidence to support the advice.

  • Misinterpretations of Data/Research   ( 6 Articles )

    Much of the "evidence" to support the efficacy of social media with respect to business is irrelevant, misinterpreted, or otherwise spun to support the HOPE that social media will be a boon to business. Here we'll look at specifics and debunk/explain.

    To help regular non-research folks how to read and expose the flaws in social media research we've come up with something.

    We've released "Giving The Business To Social Media Research" which is a chapter/section from our upcoming book on social media. It's available in Kindle format, so it's only $3.49 and you can read it on almost any device by downloading the correct free reader from amazon. You can even read it on your computer.

    We'll give you everything you know to determine whether the conclusions drawn in the research are accurate. YOU can decide for yourself. For detailed information go to our site for busy learners. Or go direct to amazon and purchase.

  • Social Media Bozo Hall of Shame   ( 1 Article )

    Well enough is enough. I think it is time to recognize the contributions of people who truly ought to know better about social media. There is an amazing collection of not only questionable information out there on social media, some of which comes from hacks trying to make an impact (but sounding like everyone else, and some coming from people who are apparently highly educated professionals.

    Thusly, the grand opening of the Social Media Bozo Hall of Shame, where we'll induct those that really should know better, but clearly don't.
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MicroThoughts

Go Where The Customers Are? NOT

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MicroThoughts

As a business you have to choose where to put your efforts on social media so there is a fit between the needs and mindset of your potential customers, and what you have to offer how you offer it and when yo offer it. If you don't you become an annoyance — social media spam.  

Mashable no-no

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In response to a Mashable article about how Starbucks supposedly used social media to bring one million people into their stores in a day:

This is just terrible "journalism". First, the giveaways brought the people in. Second, we have no idea how many people came for the freebies hearing on it from Twitter or not. Third, They could have pulled people into their stores with this promotion in any of a number of ways. This is not a social media success, anymore than having sandwich board guys outside of each store would constitute a success for loitering.

 

Quote:

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If you get the bulk of your information ABOUT social media THROUGH social media, your conclusions and understanding of it are going to be biased and quite out of whack.

 

Myth of Consumer Empowerment

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When you see someone expounding on how social media is empowering the consumer or shifting the power balance, you can be sure that the person understands NOTHING about power and influence. It's illusion based on false idea of how things change via use of power. Individuals have no more power than they ever had to affect things, and collectives (groups) only have power if they can be made to act in concert in the real, not virtual world.  

Being Heard

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The psychological need or desire to be heard is so powerful that we are willing to pretend that our tweets and status updates are being attended to, read, and thought about, even when it's clear that almost nobody is paying much attention. That's why people actually continue to talk about the trivialities in their lives even if nobody ever responds. That's one strong need!!

 

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